Brand: Belmed, Bolivia Advertising Agency: Nexus BBDO, Bolivia Published on 15, Aug, 2020 Continue reading Hanbel Sanitizer – Clean Your ‘Hand History’ Often, Wash Your Hands Now
Coca-cola has launched its first ad since the pandemic began in a touching film that showcases the joy of sharing meals with loved ones. ‘Lost together, we discovered ourselves again,’ narrated by actress Soleil Patterson, ‘And we realised that the … Continue reading Coca-cola Encourages Shared Meals with Loved Ones in First Ad Since the Pandemic
Virtue Worldwide debut campaign for IKEA Europe showcases the retailer’s sustainable items as a happy family starts its day. The ad is running across TV, social media, digital and print in six European countries. This ad appeals to buyers by … Continue reading IKEA – Find A Greener Rhythm: The Power of Positive Anticipation Used in Green Lifestyle Ad
Colour is a powerful communication tool and can be used to trigger emotion, stimulate actions and influence mood. Research suggests that we associate colours with our emotions since emotions and colour vision are both processes of the right hemisphere. More than 85 percent of … Continue reading The Psychology of Colour in Advertising
Print ads offer several benefits: high exposure, can handle complex propositions and can be very targeted. It is heavily dependent on the advertising idea that attracts the audience to see the message behind it. While the indirect advertising message grasps … Continue reading 8 Creative Print Ads With Indirect Messages
As governments and media around the world urge the public to stay indoor during the pandemic, a number of brands have also stepped up to create ad campaigns to encourage people to stay home. Here are some memorable ad campaigns … Continue reading Stay Home, Stay Safe – Stay Home Ad Campaigns for COVID-19
As the global pandemic of Covid-19 continues, digital marketing is rapidly adjusting their strategies to survive the storm. Many business are being forced into conversations on how they can trim marketing budgets and maximize efficiency. And now they are turning … Continue reading Even Covid-19 Can’t Stop the Social Media Influencers
We live in a world in which we are constantly exposed to advertising, be it in print, TV, online or even your mailbox. In fact, we are exposed to 362 ads per day on average, yet only 3 percent of … Continue reading 4 Genius Print Ads Design Techniques
In 2015, Zendaya called out Modeliste magazine for over retouching her photo, by sharing a side-by-side comparison of the before and after photos on her personal Instagram account. She took the opportunity raised awareness on the importance of self-loving and … Continue reading Secretly Photoshopped Magazine Images Will Now Face Heavy Penalty in France
In case nobody told you, yesterday was the National Boyfriend Day! To get you feeling loved-up, we have prepared a list of top 3 romantic ads in 2017. The following are just a few ads that attracted us and show … Continue reading 3 Romantic Ads to Celebrate the National Boyfriend Day!
Arts in Ads 