Colour is a powerful communication tool and can be used to trigger emotion, stimulate actions and influence mood. Research suggests that we associate colours with our emotions since emotions and colour vision are both processes of the right hemisphere. More than 85 percent of … Continue reading The Psychology of Colour in Advertising
Japanese advertisements are often being praised for their innovative thinking and creativity. Recently JAL credit card has launched an interesting ad that utilised both the technique of long take and reverses motion, and it went viral on social media. What … Continue reading Japan Airlines JAL Card TV Commercial: The powerful effect of long take & reverse motion
Commercials ads usually only have a short time frame to convey a message to the audience and stereotypes are often used as one of the techniques to sell their story. Therefore, you will see lingerie ads show sexy women revealing … Continue reading Wacoal Thailand ‘My Beautiful Women’: “We Believe Every Woman is Beautiful.”
Arts in Ads 